Entering a New Growth Stage through the Evolution of MMD in Multiple Restaurant Categories
The size of the Japanese restaurant industry has continued to shrink from a peak of ¥29.1 trillion in 1997. Against this back-drop, by opening new stores and aggressively pursuing our M&A strategy, expanding into the restaurant, grilled meat, and fast food categories, the MMD system previously utilized solely within the Sukiya Chain Restaurants has been expanded and enhanced in multiple Zensho businesses, leading to marked growth for the Group.
Zensho sees the term begun in April 2007 as the Third Stage of a new era of growth for the Group. In addition to adding new restaurants and refurbishing existing ones to increase earnings, we believe the further expansion of affiliated companies supporting MMD, as well as the pursuit of food safety and the development of multiple brands, will lead to continued high levels of growth.
Zensho Co., Ltd. Sales by Year
※Absorbed GM Foods Co.,Ltd. ※Terminated Wendy's hamburger chain franchise contract with the Wendy's/Arby's Group Inc.
Medium-Term Management Plan ZB11
Various Restaurant Styles, with Responsibility for Every Aspect of Food Service to the Customer
Zensho embarked on our medium-term management plan ZB11 (Zensho Basic Plan 2011) in May 2008, which will be carried out through March 2011. While focusing on ensuring food safety, developing MMD, and developing our brand, we plan to increase the total number of restaurants to 4,200, and achieve consolidated sales of ¥382 billion and ordinary income of ¥25 billion, by increasing profit levels of existing and new group businesses despite difficult business circumstances.