Looking back through history, we find many cases in the world where succession of local food production structures and traditional culture was discontinued by colonial domination and plantations, where production items were limited by the arbitrary decision of the ruling countries. Zensho is working to change this negative trajectory. We must realize a society in which all people around the world can get sufficient food, educational opportunities are ensured for all children, and all people can live with pride in their culture, tradition, and technologies.
We believe that there is dichotomous way of thinking (dialectic way of thinking) that underlies the Western philosophy behind the global instability. If we try to understand various conflicts that have been developed in the long history from the perspective of “good or evil,” we will never be able to eradicate conflicts. To overcome these issues, a shift to new ways of thinking would be necessary.
Harmony is the greatest of virtues. This Japanese saying symbolizes the non-dichotomous way of thinking inherent in Japanese culture, and we believe that this way of thinking will form the foundation of stability of humankind. People with different cultures should understand, respect, and feel empathy with the background of each other. We believe that having such a way of thinking will be the key to changing the current world of unceasing disputes and conflicts.
In 2023, Zensho opened Zensho Japanese Culture Center in Kyoto, where the best of the Japanese cultural assets gathers, as a place for our employees to appreciate authentic Japanese culture and deepen their understanding of the underlying ideas. In the training program to expose employees to Japanese culture held there, trainees are working to deepen their understanding of the culture of their own country through experience of Japanese arts such as flower arrangement and calligraphy, as the first step to form the foundation for understanding the cultures of other countries. We firmly believe that these activities will contribute to the development of human resources, or human capital, who can build a shared understanding with people around the world.
As a company originated in Japan taking responsibility for helping to achieve the stability and development of human society, Zensho is committed to build food infrastructure by expanding the circle of shared understanding around the world.