In January 2024, Sukiya 's food truck was dispatched to the areas affected by the 2024 Noto Peninsula Earthquake and began providing meals.

Immediately after the earthquake, Sukiya began restoration efforts to reopen nearby stores as quickly as possible in order to deliver warm meals to those affected. As there were many evacuees, they also prepared to deploy food trucks to provide meals on-site. Starting on January 11th, they sequentially provided meals in Nanao City, Wajima City, Suzu City, and Anamizu Town in Ishikawa Prefecture.

When the soup kitchen service first began, Suzu City, located at the tip of the Noto Peninsula, was one of the most difficult municipalities to access among the disaster-stricken areas. Due to water outages and other factors, it was clear that the disaster victims were not getting enough food, so Sukiya was exploring ways to deliver warm meals to them.

In this situation, Sukiya partnered with Peace Winds Japan, a non-profit organization with which we have long had connections in the field of disaster relief, and which has been working in Suzu City since the outbreak of the disaster. The meals were provided in Suzu City thanks to the sharing of the latest local information on evacuation centers in need of meals, road conditions, etc., and coordination with the local government.

The food truck loads ingredients at nearby Sukiya restaurants and is deployed with the capability to provide three meals—lunch, dinner, and lunch for the following day—on each round trip to Suzu City.
At the beginning of the food distribution, it took about six hours to travel along usable roads to reach the evacuation center.
To ensure we serve freshly made Gyudon, we prepare them on the spot after you arrive.

As serving time approached, a line formed in front of the food truck.
Sukiya staff members handed out the meals to each customer individually, speaking to them one by one.

The Sukiya staff running the operation brought portable toilets and drinking water, and stayed overnight, so that they could carry out self-sufficient activities just like the support groups. They went around the city hall and facilities that were being used as evacuation centers, delivering warm meals to as many people as possible.

Those who actually received the meals gave us feedback such as, "It was warm and delicious," and "I was so happy because there was so much meat."

Sukiya will continue to function as a "food infrastructure" for local communities, both in normal times and in times of emergency, and will deliver warm meals to them.

* Zensho Group provided a total of 35,558 meals to the areas affected by the Noto Peninsula Earthquake by the end of April 2024.
You can find more details here.