Expressing gratitude through flowers

Gyudon chain restaurant "Sukiya" sold carnations for three days starting May 8th in preparation for Mother's Day.

Mother's Day in 2020 was May 10th.
This is a day to acknowledge and appreciate the hard work our mothers do every day and to express our gratitude.
However, due to the spread of the new coronavirus infection, Mother's Day events across the country were forced to be canceled or scaled down. And this year, the carnations that had been carefully cultivated as Mother's Day gifts had nowhere to go due to the closure of many commercial facilities and flower shops.

We want to reduce the waste of carnations grown for Mother's Day in May, when demand is concentrated, and support struggling producers.
And hoping to bring warmth and cheerfulness to Japanese households that are feeling weary from self-isolation, Sukiya has decided to sell carnations in its stores.

From May 8th to 10th, Sukiya prepared red carnations, representing "love for mother and pure love," and pink carnations, representing "gratitude and a warm heart," at approximately 700 stores nationwide.
Customers commented, "It's great that I can buy carnations at my local Sukiya," "I never imagined that flowers with nowhere else to go would be sold at Gyudon," and "Sukiya and a flower shop, I think this is a really great collaboration." On the day of the sale, it was also featured on news programs as an unusual Mother's Day initiative combining Gyudon and carnations.

This year's Mother's Day came amidst increased family time due to the spread of the new coronavirus infection.
It must have been a day filled with the smiles of many mothers.

Sukiya offered a small token of support for Mother's Day, a time to express gratitude, by selling carnations that had been carefully cultivated by many people.

Going forward, Sukiya will continue to provide warm meals and enriching experiences as a "food infrastructure" that operates throughout Japan.